Monday, September 16, 2013

assignment 5

1. In your own words describe how the workplace culture at Google encourages innovation and unique creations for the company? How does working at Google and the environment there affect its workers?

the google company encourages people to get better because of all the funn things and creative things to do. the google company not only allows you to be a better innovater but it allows you to create things and make things better.


2. How does employee freedom, like the 20% of free time Google encourages its employees to spend on any project they want, deliver better business?

it allows you to better ypour ideas and make them bigger and brighter. it also allows them to do it while they have fun and when you do someething that you lave and is fun you always do a better job.

  

3. What are the requirements to work for Google? And what is different about the way they hire employees at Google?

they require top innovater and creative thinkers. the google company hires and allows people to work for them by giving them different and weird tasks to do., for example they give people rubix cubes and who ever solves it fastest gets the job.



4. How many search queries does Google handle a day?

google handels about 15,000,000 to 20,000,000 quieries a day.


5. In your own words discuss how Google's constantly refined search algorithm changed the way we all access and even think about information.


There are many components to the search process and the results page, and we’re constantly updating our technologies and systems to deliver better results. Many of these changes involve exciting new innovations, such as the Knowledge Graph or Google Instant. There are other important systems that we constantly tune and refine. This list of projects provides a glimpse into the many different aspects of search.


6. Take a look at the following story about Google's top secret data center. Now why would Google want to keep its server room as a secret?

Engineering prowess famously catapulted the 14-year-old search giant into its place as one of the world’s most successful, influential, and frighteningly powerful companies. Its constantly refined search algorithm changed the way we all access and even think about information. Its equally complex ad-auction platform is a perpetual money-minting machine. But other, less well-known engineering and strategic breakthroughs are arguably just as crucial to Google’s success: its ability to build, organize, and operate a huge network of servers and fiber-optic cables with an efficiency and speed that rocks physics on its heels. Google has spread its infrastructure across a global archipelago of massive buildings—a dozen or so information palaces in locales as diverse as Council Bluffs, Iowa; St. Ghislain, Belgium; and soon Hong Kong and Singapore—where an unspecified but huge number of machines process and deliver the continuing chronicle of human experience.
This is what makes Google Google: its physical network, its thousands of fiber miles, and those many thousands of servers that, in aggregate, add up to the mother of all clouds. This multibillion-dollar infrastructure allows the company to index 20 billion web pages a day. To handle more than 3 billion daily search queries. To conduct millions of ad auctions in real time. To offer free email storage to 425 million Gmail users. To zip millions of YouTube videos to users every day. To deliver search results before the user has finished typing the query. In the near future, when Google releases the wearable computing platform called Glass, this infrastructure will power its visual search results.
The problem for would-be bards attempting to sing of these data centers has been that, because Google sees its network as the ultimate competitive advantage, only critical employees have been permitted even a peek inside, a prohibition that has most certainly included bards. Until now.



7. What are the benefits of working as a Google employee? 

While providing free food and drinks is getting more "normal" for start-ups these days, it was definitely my favorite and most-used perk at Google. I would start my morning at one building that had a coffee bar with full-time barista who would make whatever drink requested, for free. I would then head over to the building I worked in for free breakfast and take it to my desk. Lunchtime would come around and I'd head to one of Googles 25+ cafes for food. At Google you're never further than 150 ft. (or so) away from food, so micro kitchens with coffee, drinks and snacks are close by. If you stay to work late, you can grab dinner at Google too. Because Google's campus is not close to many restaurants, having food saves their employees lots of time while still providing plenty of variety and options.



8. Name at least 5 different positions at Google (ex: software engineer, Google tester, interaction designer) and describe what they do?



    • Engineering & Design

      Take on technology’s greatest challenges and make an impact on millions.

    • Operations & Support

      Work on the cutting-edge of Internet technology at unprecedented speed and scale.

    • Product Management

      Drive product development - from conception to launch - while working at Google speed.

    • Developer Relations & Technical Solutions

      Be the bridge between our business and technology.Sell cool stuff
    • Sales & Account Management

      Transform the way companies interact with customers and help businesses grow.


9. Talk about at least 3 projects that Google is currently working on. What do they want to accomplish? How long will they take to complete?

RE<C

We developed the Renewable Energy Cheaper than Coal (RE<C) initiative to drive down the cost of renewable energy. We’ve published our results to help others in the field continue to advance the state of concentrating solar technologies.

Google Earth Engine

Google Earth Engine, now part of Google Geo, makes decades of satellite imagery archives, data and tools available to scientists and governments around the world so they can monitor and measure changes in the Earth’s environment.

RechargeIT

RechargeIT was launched to demonstrate plug-in electric vehicle (EV) technology and accelerate its adoption. With several new EVs now available in the marketplace, we have transitioned our employee car sharing fleet to include 30 of the newest plug-in vehicles, with over 200 EV chargers currently in place.

PowerMeter

We developed Google PowerMeter as a free energy monitoring tool to raise awareness about the importance of giving people access to their energy information.

Investments and grants

Google.org has invested $45 million in a range of renewable energy research and emerging technologies including solar, wind, and geothermal to help determine which ones can scale to meet the world’s energy needs. Several of our early investments have proven so successful that renewable energy investing is now managed within our corporate investment portfolio, which continues to seek out technologies with breakthrough potential.


10. Look at the following story about why recent college graduates should not work for Google. Why does the writer argue recent graduates should not work at Google?

he argues because they dont need cocky preppy kids with degrees. they need kids with inovative and new thoughts.


11. How is Google the same or different than other search engines, like Yahoo or Bing?

Despite having worked within online marketing for quite some time now, I struggle immensely to come to grips with other search engines– most importantly, Bing. Now don’t get me wrong, there is nothing wrong with Bing, it is a perfectly viable search engine. Unfortunately, I have become a creature of habit and prefer to “Google it” rather than “Bing it”… that doesn’t quite have the same ring to it, does it?
There is no doubt that the average user will wonder what the differences are between the two. After all, they are both search engines. Google is the senior of the lot, holds a stronger market share and effectively offers more results, but Bing isn’t all that bad.
I think it might be time to start being fair. I’ll take off my Team Google t-shirt (I’m not getting paid commission for this, whatever you think!) and look at this practically because when they’re compared side by side, Bing stands in a relatively strong position.




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